30 April, 2024
09:00 AM PDT | 12:00 PM EDT


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SOURCE MARKET WEBINAR: BRAZIL

International student recruitment in Brazil: let’s hear it from the experts

Leading stakeholders in the Brazilian international education sector joined BONARD for an unmissable webinar for educators recruiting from Brazil.

Brazil is one of the most important countries on the international education map, consistently ranking among the top 10 source countries for most study destinations.

Delving into data-driven insights and featuring an expert panel discussion, the latest BONARD Source Market Webinar provided attendees with tools and knowledge to boost their student recruitment strategy in the Brazilian market.

"As we explore the emerging trends in Brazil, it's important to note the rise of juniors, with a shift towards a more academically driven students. While still in smaller volumes, the growth is evident, suggesting promising opportunities. Additionally, Brazil's ELT sector is taking a new trajectory, with a focus on specialised courses like leadership programs and STEM. It was enriching to delve deeper into these and more trends with our esteemed panelists."

Ivana Bartosik

International Education Director

SOURCE MARKET WEBINAR: BRAZIL

Key Highlights

The rise of junior students

There is a noticeable rise in the number of Brazil junior students interested in studying abroad. Although the volume is still relatively small, there is significant growth in this segment.


General English + additional curricular activities

In Brazil, there is a shift from General English to English Plus programs, especially among juniors, who are increasingly academically focused, seeking broader educational content alongside language learning.

Brazilian students are exploring new destinations

Destination preference is very much dependent on visa grants. New destinations will be appealing to Brazilian students where the possibility to work while studying is present.

Growing number of HE students abroad

With a rise in academically driven students, there is continuous growth in the demand for higher education opportunities abroad.


SOURCE MARKET WEBINAR: BRAZIL

Webinar Recording

After a presentation of the latest statistics, Dr Bartosik led a panel discussion joined by Alexandre Argenta President of BELTA & CEO and Founder of TravelMate Intercâmbio in Brazil, Maura Leão, CEO at Yet Education & Travel -Yázigi Travel Intercâmbios, and André Simonetti, Product Manager at CI - Central de Intercâmbio Viagens.

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To further explore particular international education data and opportunities pertinent to your institution, please request to speak with one of our experts at education@bonard.com.