Market Understanding

Country Reports

Tailored to help you succeed in any part of the world, our market reports detail local needs, opportunities, partnership potential and bespoke go-to-market strategies.

Leveraged by:

Associations and study consortia
Education providers
Service providers

Key features

What is included?

Expert views

based on in-field research and understanding of the local market

In-depth interviews

with leading stakeholders to source the most relevant first-hand input


of market opportunities and prospective partnerships

Bespoke strategy

on how to systematically develop the market


What can you expect?

Combination of proven research techniques to source an up-to-date and unbiased country overview Assessment of demand levels, student preferences and key market developments Analysis of the client's existing market presence and activity and a review of competitor activity
Interviews with respected local stakeholders and key opinion leaders to source first-hand insight Identification of market opportunities and how to best capture them Easy-to-follow country strategy that reflects local nuances, such as the preferences and expectations of local stakeholders

Case study

English Language Market Report: Japan




British Council & English UK


Through a unique, multifaceted research approach, the report features first-hand insights from students, education agencies, language centres and market insiders as well as the Japanese Ministry of Education, Culture, Sports, Science and Technology.

The result is a one-stop resource that details promotional matrix, marketing and recruitment strategies, leveraging items that are of great importance not only to Japanese students but also to education agencies. Agencies form an inherent and longstanding element of the Japanese market and, apparently, have the appetite to partner with more UK ELT providers. As many as 61% of responding agencies wanted more partners in the UK.

Thanks to our long-term industry experience, market knowledge and intelligence, and professional and results-driven staff, we are more time- and cost-efficient than our clients could be.




Find out how we can cater to your specific needs

We look forward to assisting you further and explaining how our services can benefit you.