Recruitment Solutions

Digital Marketing

Get your institution’s name in front of prospective students and stand out from
your competitors.

Leveraged by:

State and provincial bodies
Associations and study consortia
Education providers


What can you expect?

Data-driven approach

to designing and launching
B2C and B2B campaigns


approach to reach
the right target audience


of quality leads
for direct recruitment and events


on how to maximise enquiry processing and conversion rates

Key features

What is included?

A cross-sector team of analysts and marketers to provide a complex service encompassing campaign strategy, execution, and evaluation Qualified lead generation based on an in-depth analysis
of target audiences in preferred geographies
Focus on establishing a sound online presence via systematic brand awareness building
Proven combination of tools that includes search engine optimisation, social media campaigns, and paid advertising in relevant media outlets Set-up and management of local platforms (e.g., WeChat, Weibo, Baidu, Youku) administered in the local language Strategic allocation of budgets based on daily monitoring and regular reporting on impact and ROI

Case study

Digital Marketing Campaigns for Seven Virtual Student Fairs






BONARD supported the CAIS Boarding Schools Virtual Fairs with its comprehensive, bespoke, and data-driven digital marketing strategies and techniques to broaden awareness of CAIS boarding schools’ programmes around the globe, promote a series of seven virtual student fairs, generate qualified student leads (based on CAIS’s criteria and KPIs), and increase the number of international boarding school students from target source markets studying at CAIS boarding schools.

Thanks to our long-term industry experience, market knowledge and intelligence, and professional and results-driven staff, we are more time- and cost-efficient than our clients could be.




Find out how we can cater to your specific needs

We look forward to assisting you further and explaining how our services can benefit you.