MARKET INSIGHT

Why Türkiye?

Türkiye remains a high-potential outbound higher education market, with mobility driven by strong career aspirations, limited capacity within the domestic education system, and demand for international exposure and English-language skills.

Post-pandemic, Turkish student mobility has expanded across K-12 and higher education, rising from 37,600 to more than 66,000 students, with learners increasingly seeking destinations that combine educational quality with strong employability outcomes and longer-term international opportunities.

However, persistent inflation and lira depreciation have increased price sensitivity, driving greater demand for scholarships, value-for-money destinations, and work opportunities during and after study. Amid these shifts, direct engagement with education agencies, students and families is increasingly important to communicate value, highlight available pathways, and support informed study destination choices.