Industry Update | April 2025

Source Market Webinar - India - pic

How data and AI can help institutions engage with Gen Z and Alpha

To effectively engage the ad-resistant Gen Z and Alpha student generations, authentic communication is key. Our recent webinar offered actionable insights on reaching these future students. Key recommendations included analysing visa and enrolment data to identify recruitment opportunities, replacing generic advertising with genuine storytelling, and using AI to enhance segmentation and campaign optimisation.

Top source markets for your international student recruitment in 2025

Below are the leading source markets from Q4 2024, based on student visa issuances. Are these countries on your 2025/26 target list?

USA

Zimbabwe, Mongolia, Uzbekistan and Pakistan

Australia

Pakistan, Taiwan, South Korea and United States

Canada

France, Lebanon, Senegal and Egypt

Iraq, Nepal, Bangladesh and Pakistan

Our voice in global conversations

The latest media coverage featuring BONARD Education’s data and expertise

QUIC Q4 2024

UK ELT student weeks declined by 9% in Q4 2024

The Q4 2024 QUIC report shows a 9% decline in student weeks across the UK ELT sector. The adult segment is recovering faster than juniors, with Saudi Arabia remaining the top source market.

china

Chinese students advised to assess risks when studying in the US

Though moderately worded and not discouraging study in the US outright, a recent advisory highlights growing concerns about safety and education partnerships.

Meet BONARD at

Meet our team and join our sessions at the upcoming conferences

2025 CAPS-I Annual Conference

May 6, 2025

Calgary, Canada

English UK Members' Conference and AGM

May 15, 2025

London, UK

Meet Jana to discuss UK's Higher Ed Insights

May 20 - 22, 2025

London, UK

Arrange a meeting

Qs Higher Ed Summit:

Europe 2025

June 16 - 17, 2025

Porto Portugal

Arrange a meeting

News You Should Not Miss

Industry highlights provided by the BONARD Market Monitor

UK & Europe: EU negotiators “optimistic” about EU UK mobility scheme

Australia & Saudi Arabia: University of Wollongong set to open Saudi Arabia campus

US: International students regain legal status in the US, but visa revocation issues persist

China & Ireland: China becomes third-largest source country for foreign students in Ireland

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Industry Update | April 2025

How data and AI can help institutions engage with Gen Z and Alpha