Industry Update | May 2024

The May 2024 edition of our monthly digest showcases significant industry developments and insights from our most recent research and field activities.

May, 2024 BONARD

BONARD-IE-newsletter-May 2024Dear Partner,

Greetings from New Orleans, where our team is attending this year’s vibrant NAFSA conference.

As this month’s highlight, it is with great pleasure that we announce a strategic partnership with the U.S. Commercial Service here in New Orleans. The partnership seeks to empower the role and impact of study consortia in the U.S. You can read more about this in the post below.

May has certainly been an eventful month. I invite you to read about our most recent market insights and business developments in key markets such as China, Brazil, and Türkiye.

Best wishes,

Patrik Pavlacic

Chief Intelligence Officer


USCS and BONARD Launch New PartnershipA new collaboration between the International Trade Administration (ITA) and BONARD introduces a range of services and initiatives designed to boost the competitiveness of the U.S. international education sector. Read more about this Memorandum of Agreement.

More about agreement

Snímek obrazovky 2024-06-02 v 22.02.21VIDEO | 6 things you need to know about the China market

Junior students from China are traveling again in large numbers, and their favorite destination is still the UK, followed by the US and Canada. Explore more about this source market below.

Read more

Snímek obrazovky 2024-06-02 v 22.02.45WEBINAR | Student recruitment in Brazil: hear it from experts

Leading stakeholders in the Brazilian international education sector joined BONARD for an unmissable webinar for educators recruiting from Brazil. Read more and boost your student recruitment in Brazil.

Read more

Bonard-China-Webinar_IE updateWEBINAR | China: Employability outcomes top of mind for students

The latest BONARD webinar tracked trends in China, a recovering market where competitiveness is increasing, and destination preferences are shifting. Explore more about what emerged from the latest BONARD Source Market Webinar: Recruiting Students from China.

Read the outcomes

I'm speaking IHWO DC 2024 LandscapeDATA | Trends and markets in the language education

The rise of other languages like French and Spanish, along with new profiles of language students, is reshaping the language education landscape. BONARD recently presented the latest data on these trends at the International House Directors' Conference in Split.

Read more

English UK_Members' conference 2024DATA | 2023 as the best year for UK ELT since the pandemic

In 2023, the UK’s ELT sector recovered to around 75% of pre- Covid levels, with a record ratio of young learners and a slower return for state sector providers. Our Ivana Bartosik shared the latest UK's ELT data at the English UK Members’ Conference in London.

Read more

Snímek obrazovky 2024-06-02 v 22.11.13DATA | Canada's K-12 and AI in student recruitment

Stefan Kolibar presented at the recent CAPS-I Conference, sharing the latest trends in Canada's K-12 education sector and the role of AI in student recruitment. Discover BONARD's research on this emerging phenomenon and its impact on the industry.

Request presentation

Snímek obrazovky 2024-06-02 v 22.14.28EVENT | Students from Türkiye closer to their studies in Canada

BONARD's Recruitment Solutions team is proud to deliver another Trade Mission in collaboration with IPSEA, which took place in Istanbul, Türkiye. During this one-day event, 15 participating school districts from British Columbia, Canada, met with 14 quality agents from Türkiye and Ira to form partnerships.

More about the mission

Sarah U.SChina, South Korea, and Nepal as promising markets for the U.S. HigherEd

Sarah Verkinova recently traveled to the U.S. to meet with BONARD's clients and gain deeper insights into the U.S. higher education sector. Visiting campuses and talking to students, teachers, and administrators adds invaluable context to our research. Read Sarah's observations below.

Read more

News you should not miss

Industry highlights provided by the BONARD Market Monitor

Australia: Commissions and agents under scrutiny in Australia’s ESOS Act amendments.

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US: Undergraduate enrollment ticked up in spring 2024.

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UK: UK ELT’s slow but steady recovery continues at the expense of competitors.

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China & UK: China-link scholarship programme for UK students.

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