Industry Update I October 2025
Stay ahead in the international education sector with the latest news, events, and insights.
In October, during our quarterly briefing, we shared the latest updates on how Europe is performing as a study destination - and one visual really stood out to me (see below). It shows how student flows have shifted between 2019 and 2023.
Europe hosted 320,000 more international students over that time. But it is not just about growth; it is about where that growth is happening.
Germany added over 100,000 students, mainly from India and China
The Netherlands grew by another 38,000 just last year
And the shifts across source markets tell their own story:
Vietnam: moving from Italy & France to Poland & the Netherlands
Bangladesh: exploring new, non-traditional hubs
China: overall decline, but +1,700 in Switzerland
Pakistan: strong growth, especially in Germany & Italy
Nigeria: expanding beyond France into Poland
One thing is clear: global student mobility patterns are evolving rapidly.
To ensure the sustainability of operations in this dynamic environment, the most successful education providers rely on real-time market data to track shifting demand and anticipate emerging trends.
At BONARD Education, we continue to monitor these developments to help our partners make informed, data-driven student recruitment decisions.
Explore more takeaways from the briefing >>
Where student demand is rising
Here is a look at where student visa approvals increased the most in Q2 2025. Are these countries on your 2026 student recruitment strategy list?
Australia
New Zealand
UK
USA
> Nepal
> India
> Bangladesh
> Vietnam
> Bangladesh
> Sri Lanka
> Philippines
> USA
> India
> Nepal
> Nigeria
> Bangladesh
> Nepal
> Vietnam
> Zimbabwe
> Italy
Insights for your student recruitment
Now that you have seen the source markets interested in your study destination, the question becomes: How do you target them?
Explore key recommendations from our experts, including tips to enhance your student recruitment approach and advice on how to avoid application overload.
Top 10 student recruitment strategies for 2026
3 smart moves to improve application overload
Our voice in global conversations
Stay ahead of #intled trends - connect with BONARD Education's team on LinkedIn for expert commentary and timely updates
Will Asian international students turn away from the West?
By Grace Zhu, China Branch Director
European study destinations and students they attract >>
By Sarah Verkinova, Head of International Education
Analysis of the latest SEVIS data and its implications >>
By Daria Simonova, International Education Consultant
Recruitment of K-12 students in CEE region >>
By Silvia Slobonikova, Recruitment Solutions Manager
Connecting educators with vetted agents
Autumn marks a key season for student recruitment. Our recent Trade Missions in China and Central & Eastern Europe connected Canadian K–12 educators with vetted local agents, helping to build strong partnerships for future enrolments.
CAPS-I Trade Mission
to China
AAPS-I Trade Mission
to CEE
AAPS-I Trade MissionMeet BONARD Education at
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