Research Report: State of the International Student Recruitment and Enrollment Field
We are thrilled to present the outcomes of a recent research project conducted by BONARD Education and the American International Recruitment Council that sheds light on international recruitment practices, agency use, and key challenges faced by U.S. institutions.
Get ready to dive into the world of international student recruitment in the United States with our latest research report!
We are excited to share the outcomes of a comprehensive study conducted by BONARD Education in collaboration with the American International Recruitment Council (AIRC), exploring how U.S. institutions are adapting their strategies to meet today’s global enrolment challenges.
Key insights:
international student recruitment remains largely managed by admissions teams, though more institutions are building dedicated units
a multi-channel approach is the new standard – combining virtual fairs, in-person events, and digital marketing
a growing number of U.S. institutions are now partnering with education agents, with nearly two-thirds reporting active agency collaborations
cost, visa barriers, and safety concerns continue to be major challenges for international students
The full report is now publicly available for download. Click here to explore all the findings and takeaways.
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