What is an
An Occupancy Study involves a comprehensive performance assessment of selected market stakeholders in terms of their ability to attract the relevant customer base. Occupancy levels act as an important indicator of current demand levels in the market and give insights into customer preferences. An exhaustive study of competitors’ performance helps to estimate the existing market depth as well as indicate potential gaps in supply.
An Occupancy Study is typically delivered in the form of a presentation including the results of the primary data collection, an in-depth analysis of the data and an investigation of factors which may influence market dynamics in the future.
What are you
The Occupancy Study provides an in-depth analysis focused on the ability of existing market stakeholders to attract customers and includes:
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than an occupancy study?
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