MARKET INSIGHT

Why Italy?

Italy remains an established European outbound market, with students increasingly seeking international study experiences to enhance their academic and career prospects. Almost 89,000 university-level students studied abroad in 2024/25. Mobility is relatively diversified across destinations, although the proximity and affordability of other European countries make Europe the dominant regional choice.

Demand is supported by interest in high-quality education, international exposure and improved employability, while Erasmus+ and other mobility opportunities continue to facilitate study abroad.

In this competitive environment, institutions offering clear career outcomes, competitive costs and accessible mobility pathways are well positioned to attract Italian students. Direct engagement in Italy can help education providers communicate these advantages, strengthen local partnerships and present a differentiated offer to students considering a wide range of European and international options.