MARKET INSIGHT

Why Spain?

Spain is a well-established outbound market, with demand for international study supported by interest in English-language education, international experience and improved career prospects. In 2024/25, 46,500 university-level students from Spain studied abroad, representing a 12% increase compared with 2019/20.

English-speaking destinations continue to attract students seeking high-quality education, stronger language skills and enhanced employability. However, long-haul destinations face strong competition from accessible European alternatives and an increasingly diverse range of English-taught programmes within Europe.

Cost, distance and overall return on investment therefore remain important considerations. Institutions that can demonstrate clear added value through distinctive academic opportunities, career outcomes and international exposure are well positioned to compete. Direct engagement in Spain can help education providers communicate this value, develop relevant local partnerships and differentiate their offer within a market where students have an extensive range of options.