MARKET INSIGHT

Why Taiwan?

Taiwan remains a mature and relatively resilient outbound market, supported by strong demand for international experience, quality education and career development. University-level outbound mobility reached 40,340 students in 2024/25, with the Big Four destinations gradually increasing their share of enrolments from 60% in 2019/20 to 65% in 2024/25.

At the same time, demographic decline, affordability pressures and growing competition from geographically closer Asian destinations are reshaping student choices. In this environment, institutions that can clearly demonstrate return on investment, employability outcomes and a differentiated student experience are well positioned to compete. Direct engagement in Taiwan can help education providers strengthen local partnerships, communicate their value proposition more effectively and connect with students whose priorities align with their offer.