Global ELT

Annual Report 2025

Join us for the release of latest English Language Teaching (ELT) Report, which captures the current state of the global ELT market and provides outlook for the next 12 months

4 September, 2025 3 PM BST | 10 AM EDT

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GLOBAL ELT ANNUAL REPORT 2025

About the report

Following a successful year in 2023, 2024 brought tighter immigration policies and economic headwinds, softening ELT sector growth across major destinations.

BONARD’s experts have analysed 2024 data, spotlighted early 2025 trends, and identified new opportunities.

Join our webinar for expert insights on staying relevant and profitable in this changing landscape.

"By 2024, the global ELT sector regained 73% of its 2019 student volume and 75% of student weeks, compared to pre-pandemic totals of 1.3 million students and 10 million student weeks. Only Ireland and Malta surpassed their 2019 student week levels, while all other destinations remained below pre-pandemic performance."

Ivana Bartosik, International Education Director

GLOBAL ELT ANNUAL REPORT 2025

The full report includes data on the following

Destination benchmarks

Performance data for key ELT destinations: Australia, Canada, Ireland, Malta, New Zealand, South Africa, the UK, and the USA

Source market ranking

Top 10 global source markets and destination-specific trends across LATAM, Asia, Europe and MENA region

Emerging trends

Students increasingly prioritise stability, a welcoming environment, safety, and supportive infrastructure

2025 outlook

What ELT educators across key ELT destinations can do to remain attractive in the upcoming season

The full report includes data on the following

ELT destinations benchmark

Ireland and Malta led in recovery. Australia and Canada saw significant declines, impacted by visa denials and increased application fees. The UK maintained market share (38%), and New Zealand showed the fastest year-on-year growth, albeit from a smaller base.

Shift in source markets

Brazil became the world’s largest ELT source market in 2024, overtaking Colombia, while China recorded the highest year-on-year growth (+21%). Emerging markets like Nepal, Argentina, and Saudi Arabia continued to rise.

Emerging trends in the global ELT sector

Political and regulatory changes, along with the rise of local education hubs, will reshape student flows and preferences.

2025 outlook: Stability for some, shifts for others

In 2025, traditional ELT destinations are unlikely to surpass 2024 levels. Caps, high costs, and safety perceptions are expected to divert student flows to more welcoming, emerging destinations (e.g., Philippines, Dubai). Demand is rising for “English plus” programmes, junior mobility is weakening, and competition is intensifying globally.

Webinar

The report was presented during a dedicated webinar on Tuesday, the 3rd of September.

The webinar featured a panel discussion led by BONARD’s International Education Director, Dr Ivana Bartosik, who was joined by Jodie Gray (English UK), Daryl Bish (EnglishUSA), Ian Aird (English Australia), and Gonzalo Peralta (Languages Canada).

Watch the webinar

GLOBAL ELT ANNUAL REPORT 2025

Speakers

Cheryl Delk-Le Good

English USA

Huan Japes

English UK

Ian Aird

English Australia

Gonzalo Peralta

Languages Canada

Lorcan O'Connor Lloyd

English Education Ireland

Chair

Ivana Bartosik

BONARD Education

CONTACT FORM

Webinar - Sign-up form

Submit the form to join the Global ELT Annual Report 2025 release webinar. All registrants will receive the webinar recording and presentation.

Webinar schedule:

Report presentation by BONARD (15 mins) Panel discussion (45 mins)

CONTACT FORM

Webinar - Notify me when it's scheduled

Submit the form to be the first to know when the date for the Global ELT Annual Report 2025 release webinar is confirmed

CONTACT FORM

Report - Request form

Submit a request and obtain key market performance data for the English language sector and its outlook for the next 12 months.

BONARD's Global ELT Annual Report 2024

To further explore particular international education data and opportunities, please request to speak with one of our experts at education@bonard.com.

GLOBAL ELT ANNUAL REPORT 2024

Media Coverage

BONARD: The start of a new normal: BONARD ELT report tracks the sector’s performance in 2023

THE PIE NEWS: ELT recovery lies in juniors and short-term study, report finds

El Gazette: News in numbers: Global ELT recovery

ICEF Monitor: Report reveals continued recovery for ELT sector in 2023, but also policy headwinds in 2024

Global ELT

Annual Report 2025

About the report

The full report includes data on the following

Request the report Sign up

The full report includes data on the following

Ireland and Malta led in recovery. Australia and Canada saw significant declines, impacted by visa denials and increased application fees. The UK maintained market share (38%), and New Zealand showed the fastest year-on-year growth, albeit from a smaller base.

Brazil became the world’s largest ELT source market in 2024, overtaking Colombia, while China recorded the highest year-on-year growth (+21%). Emerging markets like Nepal, Argentina, and Saudi Arabia continued to rise.

Political and regulatory changes, along with the rise of local education hubs, will reshape student flows and preferences.

Request the report Sign up

Webinar