Industry Update | September 2025
Stay ahead in the international education sector with the latest news, events, and insights.
Europe in focus: Which destinations are attracting global students?
Since 2024, more than 450,000 international students have chosen to study outside the 'Big 4', with Europe emerging as their preferred study destination.
How should your institution adapt? Join our Q3 2025 Global Student Flows Briefing to uncover essential insights.
The briefing will take place on Thursday, 2 October 2025, at 3 PM BST (10 AM EDT).
English Language Teaching in 2025
Latest data and insights from the international education sector
What awaits the ELT sector in 2025?
Access our 2024–2025 ELT report to inform your recruitment strategies
UK's ELT reports 15% decline in student weeks
Q2 QUIC data show student weeks -especially junior - declined
Why Vietnamese students are shifting study destinations
– and what Europe must do
While India and China continue to grab headlines, Vietnam is quietly making moves.
The macro signals are strong:
7.52% GDP growth (H1 2025)
$21.5B in FDI, driven by high-tech
Digital economy booming
Rising demand for globally trained, job-ready talent
Labour market pressures: Demand surging in AI, electronics, agritech, logistics
Skills focus: tech-savvy, globally trained, job-ready graduates
Europe is starting to catch on as 13,000+ Vietnamese students are enrolled across Germany, France, the Netherlands, Italy, and Finland in 2023/24.
Germany led the pack with 5,684 enrolments. The numbers are not massive, but the momentum is real.
On the flip side, the usual “Big Four” are showing signs of slowdown (Student visa grants Q1 24 vs Q1 25) :
AUS -37%
UK: -13%
New Zealand: -6%
US: was growing, but cracks are showing - F1 visas for Vietnamese students dropped by 13% in March–April, and 17% in May YoY.
The opportunity is clear. The only question now is: Will Europe move early, or wait too long?
Vietnam stands out as a high-potential source market - requiring modest investment, supported by reputable agencies, and propelled by strong word-of-mouth and alumni success stories. Industry partnerships and graduate achievements further enhance its organic growth and appeal.
Explore the full Vietnam breakdown >>
EAIE 2025 in Gothenburg
7,000+ education professionals from across Europe under one roof
Returning from the EAIE conference, our team gained valuable first-hand perspectives through discussions with European educators. These in-person exchanges always deepen our industry insight. Thank you to all who shared your expertise.
BONARD Education team highlights
Recent milestones and industry events
Meeting Chinese agents for K-12 recruitment
Looking to boost your student intake from China? CAPS-I worked with us to strengthen recruitment through targeted agency and event support
BONARD Knowledge Sharing Event
We explored digital and physical wellbeing, communication, and leadership to elevate the quality and impact of our services
News You Should Not Miss
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