21 January 2025
2 PM GMT | 9 AM ET


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SOURCE MARKET WEBINAR: INDIA

About the webinar

Recruit students from India efficiently. During BONARD's webinar, representatives from leading Indian agencies shared their knowledge and tools for the successful recruitment of Indian students.

India, the fastest-growing market for higher education student mobility, has evolved significantly over the past three years. Once primarily graduate-focused, India is now also emerging as a vital hub for undergraduate recruitment. With a highly fragmented education agency landscape and diverse regional student profiles, understanding India's dynamics is crucial for effective student recruitment from this market.

"Recruiting students from India presents unique challenges due to its diverse education agency landscape and distinct regional characteristics. This webinar will delve into these complexities, highlight high-potential regions, and offer strategies to optimise student recruitment from this rapidly expanding market."

SOURCE MARKET WEBINAR: INDIA

What to expect:

The latest data & insights

within the HE, ELT, and K-12 sectors in India, and their impact on future student recruitment strategies.

Student recruitment strategies

customised for Indian students, reflecting the latest trends and insights from top industry experts.

Interactive Q&A session

to get your questions about Indian students answered in real-time by leading Indian agencies.

SOURCE MARKET WEBINAR: INDIA

Key Highlights

The Indian market shows organic and strong demand

The appetite for overseas education remains robust, but successful student recruitment requires updating student recruitment strategies that may have been in place for the past five years.

Focus on quality partnerships

Traditional multi-layered networks of agents and sub-agents can drive growth but often lack transparency. Building relationships with high-quality, trustworthy agents is essential to mitigate risks and ensure sustainable recruitment.

Understand regional dynamic

India's regional diversity shapes study-abroad strategies. Punjab, Gujarat, Maharashtra, Kerala, and Delhi are strong markets with well-prepared students, while the Hindi Belt, including Uttar Pradesh, Bihar, and Jharkhand, faces challenges with lower awareness and readiness.

Align with student priorities

Address financial and academic concerns by implementing thorough screening, clear communication, and realistic expectations to avoid financial challenges of Indian students or serving as a pathway to broader opportunities.

SOURCE MARKET WEBINAR: INDIA

Webinar Recording

After a presentation of the latest statistics by Kristina Benedikova (International Education Analyst at BONARD), Ivana Bartosik (International Education Director at BONARD) lead a panel discussion featuring Rajesh Arya (Council for American Education) and Madhav Gupta (Enbee Education Center, India).

SOURCE MARKET WEBINAR: INDIA

Presentation - Request form

Get closer to Indian students, one of the fastest-growing student recruitment source market.

Presentation content:

Overview of India as a source market Popular study destinations for this market Sector-specific insights (HE, ELT, K-12)

Do you have a specific source market in mind? Allow us to assist you in reaching your goals. Contact us at education@bonard.com.

SOURCE MARKET WEBINARS

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