Best Markets for Undergraduate Recruitment in 2024
During the webinar, BONARD experts shared best practices on how to elevate your student recruitment by focusing on the highest-performing markets and understanding how they differ across the main destinations: the UK, the US, Australia, and Canada.
Universities and colleges are increasingly feeling the impact of tight margins in international undergraduate student recruitment. Many source markets require tailor-made strategies, and a better understanding of local conditions can make a world of difference in your recruitment efforts.
During the webinar, BONARD experts shared best practices on how to elevate your student recruitment by focusing on the highest-performing markets and understanding how they differ across the main destinations: the UK, the US, Australia, and Canada.
Webinar focus
Destination Comparisons
Undergraduate Enrolment Data
Most Promising Markets
Recruitment Strategies
Speakers
Our lineup of speakers included experts in various regions: Patrik Pavlacic, specialising in Australia; Ivana Bartosik, an expert on the United States; Sarah Verkinova, focusing on Canada; and Dave Amor, representing the UK.
Patrik Pavlacic
Chief Intelligence Officer
Ivana Slobodnikova
International Education Director
Sarah Verkinova
Senior Research Manager
Dave
Amor
Associate Researcher
Webinar takeaways
Prior to the pandemic, the UK, Canada, and Australia have enjoyed continued growth, while the US faced a decline, losing almost 100,000 students between 2017/18 and 2021/22. In the coming years, the foundation for UG student recruitment is strong; however, the pool of markets driving growth for institutions is changing profoundly and new battle grounds for market share are emerging.
Looking ahead, BONARD highlighted the most promising markets for 2024, emphasizing the importance of strategic planning, awareness of market dynamics, in-field experience, benchmarking against competitors, and having contingencies in place.
Socials
Webinar recording
Find out, which source markets have the most potential for you
The data-driven insights shared during the session offer valuable guidance for institutions aiming to empower their student pipelines.
To further explore particular international education data and opportunities pertinent to your institution, please request to speak with one of our experts at education@bonard.com.
CONTACT FORM
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