The Market Monitor Digest (week 31/2025)
We're glad to bring you the key highlights from this week’s industry news. Thanks to the research from the BONARD Market Monitor team, you’re always in step with the latest market trends.
International Education
Asia: Keystone data - Asian Tiger destinations see 19% jump in student interest
By The Koala News, July 28, 2025
New data from Keystone Education Group shows ‘Asian Tiger’ destinations are attracting record levels of international student interest in 2025. Hong Kong, Singapore and Taiwan are attracting a surge of global student interest, as these ‘Asian Tigers’ establish themselves as major players in international higher education.
UK: International graduates and the new employability challenge
By HEPI, July 28, 2025
By 2020, full-time employment among returnees had dropped below 30%– lower than the domestic graduate average for the first time. And yet, recovery has followed. In 2023-24, nearly 50% of internationally educated Chinese graduates secured full-time employment within six months of graduation, while only 30% of their domestically educated peers did the same.
Germany: Germany hungry for international students
By University World News, July 28, 2025
Around two-thirds of all international students interviewed by the German Academic Exchange Service (DAAD) in a recent survey plan to stay on after their graduation. However, many students would like to see better support provided through career services and other measures. International students appreciate affordable tuition fees in Germany as well as attractive career prospects and the availability of programmes offered in English.
South Korea: Support grows for int'l students, but navigating system remains daunting
By The Korea Times, July 29, 2025
As the number of international students grows, more are opting to stay in Korea after graduation. According to a survey by the The Ministry of Education, 42.5 percent of 1,207 international students said they are exclusively interested in finding a job in Korea.
US: US could face $7bn loss from international student decline
By The PIE News, July 29, 2025
Analysis of SEVIS and State Department data has highlighted a potential 30-40% decline in new international student enrolment this fall, depriving US communities of $7bn in spending and over 60,000 jobs. The situation is expected to worsen dramatically in June as the full impact of the interview freeze becomes clear, with “conservative” predictions forecasting an 80-90% decline coming at the peak time for student visa issuance.
US: International students losing money abroad due to forex gaps
By Economic Times, July 30, 2025
The United States hosted a record-breaking 1 million international students in 2024, contributing over $50 billion to its economy. Data from the Open Doors 2023 report reveals that 60% of international students are primarily supported by personal savings, family funds, or scholarships and loans from their home nations.
US: U.S. economy could suffer a $7 billion loss from precipitous drop in international students
By NAFSA, July 29, 2025
Association of International Educators and JB International reveal that recent actions such as visa bans and disruptions in visa interviews and processing could have a devastating effect on U.S. local economies. An analysis of SEVIS and State Department data predicts a potential 30–40 percent decline in new international student enrollment, contributing to a 15 percent drop in overall enrollment this fall. Such an outcome would deprive local economies of $7 billion in spending and more than 60,000 jobs.
Global: New analysis forecasts international student mobility through 2030
By ICEF Monitor, July 30, 2025
The number of students abroad for higher education is projected to reach nearly nine million by 2030. The marketplace for those students, however, will only become more competitive over the balance of this decade. The leading destinations will increasingly compete for share with alternate and emerging destinations in Europe, Asia, and the Middle East.
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