Growth Strategies
Student Recruitment Strategies
We will help you set ambitious yet realistic targets. A carefully devised action plan will increase student enrolment while supporting your diversification and sustainability goals.
Benefits
Well-defined student recruitment strategy matters
Package
What is included?
Initial
assessment
Laying the foundation
An internal analysis of your strengths, weaknesses, and available resources. Without this step, your student recruitment strategy may rely on assumptions only.
Source market identification
Identifying promising markets
This step ensures that your international student recruitment strategy aligns with evolving demand and reflects the latest visa trends, allowing for optimised resource allocation.
Source market strategies
Turning insights into action
Setting ambitious yet realistic targets, defining student recruitment mix that reflects local nuances and student preferences, and identifying strategic local partners.
Competitor
research
Staying ahead of the curve
Ensuring competitiveness in your program offerings, tuition fees, and student services will help attract the best-fit international students and position your institution as a top choice.
Key features
What can you expect?
Case study
10-year Marketing and Recruitment Plan
YEAR
2016
CLIENT
Study Hawaii
OVERVIEW
BONARD delivered an action plan detailing activities, timelines, and budgets that will lead to an increase in the intake of new international students in Hawaii to 24,000 per annum by 2026 (double recent levels). The plan also featured a strategy to achieve a diversified and stable international student population.
The document incorporated a synthesis of comprehensive market intelligence and BONARD’s in-field knowledge of the priority markets identified via an environmental scan.
Free guide to download
Boost your international student enrolment with a step-by-step guide trusted by educational institutions worldwide
Access the International Student Recruitment Strategy Guide - a step-by-step framework providing insights into the strategic process we follow to optimise international student recruitment for our partners
CONTACT FORM
Ready to optimise your student recruitment strategy?
Let’s discuss how BONARD can help you achieve your goals
With 15+ years of expertise in international education, we help institutions attract, engage, and retain international students. From identifying high-potential source markets and competitors to designing tailored action plans spanning 3 to 10 years, we ensure that institutions build full and diverse student pipelines.
Thanks to our long-term industry experience, market knowledge and intelligence, and professional and results-driven staff, we are more time- and cost-efficient than our clients could be.
FAQs
1. Why does my institution need a student recruitment strategy?
Recruiting without a clear strategy often wastes time and budget. A data-driven strategy ensures your admissions and marketing teams target the right source markets, align efforts, and achieve sustainable international student enrolment growth.
2. How can Student Recruitment Strategy improve our student recruitment results?
We help you attract not just more students, but the right students. Our strategies improve conversion rates, diversify your student body, reduce unqualified applications, and make internal student recruitment processes more efficient.
3. How does BONARD Education identify the best source markets for our institution?
We analyse student visa issuance data, enrolment trends, agent networks, affordability, and programme demand. This evidence-based approach pinpoints source markets where your institution has the strongest potential to succeed.
4. Does BONARD Education recruit students directly, or just provide a strategy?
We do not recruit students on your behalf. Instead, we deliver the strategy, identify suitable partners (such as vetted recruitment agents), and arrange introductions so you can build the right network.
5. Is the Student Recruitment Strategy fixed or customisable?
It’s fully flexible. You can select specific components, but we recommend the full package. Each part builds on the others, from institutional assessment to source market identification and entry strategies.
What is an international student recruitment strategy?
It’s a data-driven plan that helps institutions attract and enrol the right international students by defining suitable source markets, improving internal processes, and setting clear recruitment goals.
What makes BONARD Education’s approach unique in student recruitment?
Our strategies are based on real-time visa and enrolment data, combined with competitor benchmarking and partner mapping. This ensures evidence-based decisions, not guesswork.
What results can we expect from a recruitment strategy?
Results vary, based on dedicated KPIs set at the beginning of our cooperation. Institutions typically aim to improve conversion, diversify international student cohorts, or optimise internal processes that make international student recruitment more effective.
How fast will we see impact from the strategy?
Process improvements can deliver results within months. New market entry and diversification usually show measurable enrolment results in 12–18 months.
Does BONARD share examples or case studies?
Yes. We provide anonymised case studies of institutions that achieved measurable growth, improved efficiency, or expanded into new source markets.
How long does BONARD Education’s student recruitment cooperation last?
It’s continuous. We review progress with you at least quarterly, ensuring the strategy adapts to new data and market changes.
Do you just deliver a student recruitment plan on paper?
No. You receive a clear roadmap plus ongoing consultancy to guide implementation and monitor results.
Is the strategy one-off, or does it evolve over time?
It evolves. We adapt recommendations as student visa trends, enrolment data, and market dynamics shift.
How much input is required from our team?
We need input during the assessment stage. After that, a dedicated project manager provides guidance while your admissions and marketing teams apply the strategy.
Does the strategy also improve internal admissions processes?
Yes. We often identify ways to streamline admissions, agent communication, and application handling to increase efficiency.
Do you work only with universities?
No. We support universities, colleges, K-12 schools, language centres, and associations involved in international student recruitment.
Can smaller institutions with limited resources benefit?
Yes. The strategy scales to your needs, helping you prioritise high-impact international student recruitment actions.
Does BONARD benchmark us against competitors?
Yes. We analyse how your institution compares to peers in key source markets and recommend positioning strategies to stand out.
Why do we need to define suitable student source markets?
Because not all markets want to study in your country or at your type of institution. A data-driven approach avoids wasted effort and increases enrolment success.