ZOOM WEBINAR
Source Market Webinar
South Korea 2026
Explore how to attract South Korean students. Gain insights into outbound mobility trends, destination shifts, and strategies to secure your share of this competitive, high-quality market.
SOURCE MARKET WEBINAR: SOUTH KOREA 2026
About the webinar
South Korea remains a stable and academically driven outbound student market, with students recognised for strong academic preparation, clear study goals, and high visa approval rates.
However, the market is finite. A shrinking university-age population and strong domestic education limit outbound numbers, while more students consider regional or alternative study destinations such as Germany and the Netherlands.
In this webinar, BONARD Education researchers and South Korean education representatives share insights on student mobility trends, student preferences, and effective student recruitment strategies.
“South Korean students are highly selective and increasingly exploring regional study options. How can your institution remain competitive? Join this webinar to learn the latest student mobility trends and strategies for engaging this academically driven market.”
Ivana Bartosik, International Education Director
SOURCE MARKET WEBINAR: SOUTH KOREA 2026
Topics covered
Enrolment Trends
Current enrolment data on South Korean students across HE, ELT, and K-12 globally
Decision Drivers
Insights on South Korean student preferences and decision drivers
Recruitment Strategies
Practical approaches and best practices in recruiting students from South Korea
SOURCE MARKET WEBINAR: SOUTH KOREA 2026
Speakers
SOURCE MARKET WEBINAR: SOUTH KOREA 2026
Key takeaways:
South Korea is a precision source market, not a volume source market
South Korean students are highly informed, research-driven and selective. Broad, one-size-fits-all messaging is ineffective when marketing them. To remain attractive, adopt a segmented approach, aligned to academic profiles, programme interests (e.g. STEM, emerging fields) and study level (UG, PG, short-term).
Competition is increasing — globally and regionally
While the Big Four remains strong, South Korean students are exploring Europe (Germany, Netherlands), considering Asia (Japan, regional options), and comparing cost-to-value more carefully. You are no longer competing only with traditional study destinations. You are competing with a broader, more diverse set of options.
Students from South Korea are highly rational and outcome-driven
South Korean students and families value employability outcomes, programme quality, institutional reputation, and full study-to-career pathways. To be attractive, position your offer around career outcomes and credibility, not just rankings or brand.
Visa stability matters, but it is not the only driver
South Korea benefits from high student visa approval rates, but policy signals influence perception and uncertainty can shift demand quickly. To stay ahead, communicate certainty, clarity, and student support, but don’t rely on visa advantage alone to win students.
SOURCE MARKET WEBINAR: SOUTH KOREA 2026
Webinar recording
Missed the live session? The full recording is available for subscribers or upon request (via the form below).
CONTACT FORM
Recording and presentation - request form
Access the South Korean student mobility trends by submitting this form
Do you want to learn more about the presented data? Explore our data platform - the most advanced source for international education market intelligence.
