Top 10 Student Recruitment Strategies for 2026
Discover 10 proven strategies for recruiting students in 2026 – from personalisation to partnerships – to improve your international student number results
September 25, 2025 By Sarah VerkinovaIn 2026, international student recruitment will no longer be about flashy brochures or one-size-fits-all marketing.
With digitally native Gen Z and Gen Alpha students at the forefront, institutions must adopt smarter, more personalised, and mobile-first strategies to remain competitive.
If your approach to recruiting students fails to meet their expectations – convenience, authenticity, relevance – you risk losing them to more agile institutions.
Here are the top 10 strategies that will shape international student recruitment in 2026 and beyond.
If you’re short on time
Here’s a quick overview of the 10 strategies to help you stay competitive in 2026 international student recruitment:
Use data to identify top source markets and adjust strategies fast.
Partner strategically with agents, schools, and organisations for reach.
Activate student ambassadors to drive authentic peer influence.
Personalise communications at every step of the recruitment funnel.
Optimise your mobile presence for a fast, intuitive user experience.
Engage on social platforms with short-form, student-led content.
Incorporate video to build a connection and showcase your campus.
Implement SEO and content strategy to increase discoverability.
Automate lead nurturing to maintain a personalised scale.
Simplify the application process to reduce friction and boost conversions.
Use this list as a checklist – or scroll down for practical examples, tactics, and tools to apply each strategy effectively.
Gen Alpha is already shaping the future
AI-native, multi-platform, peer-powered, and always-on, Gen Alpha has different information habits than Gen Z:
>Uses tools like ChatGPT for decision-making
>Spends 7+ hours/day across multiple screens
>Makes decisions based on peer validation, not authority
>Lives in real-time engagement loops-fast, reactive, and omni-channel
They rely less on search and more on AI curation, peer influence, and real-time digital experiences.
Universities need to prepare for attention-fragmented, data-sceptical digital natives who crave relevance and authenticity.
FIND WHERE YOUR POTENTIAL INTERNATIONAL STUDENTS ARE
Let data drive your student recruitment strategy
Effective international student recruitment is driven by evidence, not assumptions and thoughts. Institutions that leverage data from web engagement, student visa trends, and enrolment analytics can allocate resources more strategically and respond faster to change.
Use data to:
>Identify top-performing source markets and recruitment channels
>Track what content converts students into applicants
>Monitor external trends to adjust your student recruitment strategy accordingly
Knowledge is power in international student recruitment. Using internal and external data reduces wasted effort, sharpens targeting, and positions your institution to stay ahead of trends, not chase them.
Example
Our client, U.S. university, faced a challenge with 80% of its international student portfolio concentrated in a single source market, India. While this market consistently delivered high student volumes, the overreliance limited diversification and created long-term risk.
To address this, we advised the University to:
Maintain stable recruitment from India and other established markets;
Expand into emerging markets like Nepal and Bangladesh, aligning program offerings with local demand;
Restructure HR, redeploying staff to ensure broader regional coverage.
Result: Within two recruitment cycles, India’s share dropped from 80% to 60%, while enrolments from other source markets grew by 50%.
Build strategic partnerships for student recruitment success
You don’t need to recruit international students alone. Strong partnerships with local schools and education agents can extend your reach and build a consistent pipeline.
Key ideas:
>Establish formal agreements with high schools
>Collaborate with vetted, high-performing education agents abroad
>Collaborate with community organisations or scholarship foundations
Why this matters:
When a trusted counsellor or agent recommends your institution, it’s like gaining an on-the-ground extension of your student recruitment team – someone dedicated to promoting your offerings in a specific region. These partnerships not only open doors to new student networks but also strengthen your credibility in key target markets.
Example 1
BONARD Education helps institutions build partnerships through Trade Missions orAgent Sales Trips, as well as curated matchmaking events, FamTours, where institutions connect with vetted partners based on programme strengths, market fit, and strategic goals.
BONARD Education supported EduNova’s 2019 Agents’ Familiarisation Tour through the identification, pre-selection, and direct recruitment of 12 top-quality agents from Brazil, Colombia, Turkey, Ukraine, and Vietnam.
The Fam Tour included a visit to 10 of EduNova’s member language schools, high schools, and universities in five different cities across Nova Scotia. Participating institutions had the opportunity to open their premises and guide agent partners through their campuses and stimulate agents’ interest in their programmes/degrees.
Example 2
The client relied on agency networks in select source markets, but many partners lacked student recruitment experience. This limited conversion.
BONARD Education:
Audited agency performance to identify gaps and strengths.
Designed a new partnership framework with revised commissions, support structures, and engagement strategies.
Recommended new partners using BONARD’s proprietary vetting criteria and facilitated meetings.
Result: A 30% conversion rate from partner introductions and increased enrolments in Year 2.
Use student ambassadors to support peer-driven recruitment
Peer influence is powerful in international student recruitment. Especially for Gen Alpha, which makes decisions based on peer validation, not authority.
Prospective students trust the experiences of people like existing students or alumni, making student ambassadors a high-impact part of your student recruitment strategy.
Ways to activate ambassadors:
>Encourage current international students to participate in social media takeovers, blog writing, or virtual events
>Enable direct one-to-one chats between prospects and ambassadors via email or platforms like Unibuddy
>Feature authentic stories in your marketing – focus on the diversity of experience and background
Why it helps: Student voices offer authenticity that institutional messaging often lacks. They build connection, credibility, and community.
Authentic student voices bring your institution to life. Ambassadors help prospects imagine themselves in your community, bridging the emotional gap between interest and application.
ENGAGE CAPTURED STUDENTS
Personalise every step of the student recruitment journey
Today’s students expect marketing that reflects their individual interests, aspirations, and background. Generic emails and static brochures are no longer effective.
Actionable ideas:
>Use segmented email campaigns tailored to programme interest, location, or stage in the funnel
>Create dynamic landing pages that reflect user preferences (e.g. a business applicant sees employability outcomes and internship info)
>Use follow-up workflows that respond to student actions, such as sending funding information after a scholarship page is viewed
Why it works:
Personalisation builds engagement and trust. Prospective international students are more likely to engage with content that speaks directly to their aspirations. It also boosts conversion – in the business world, 84% of consumers say they trust peer-like personalised recommendations over generic ads, and the same principle applies to students choosing a school. In short, treating prospects as unique individuals can dramatically improve response rates and ultimately enrolments.
Example
Many universities face challenges in identifying the unique selling points that truly resonate with prospective international students. For this client, employability emerged as the key driver in student decision-making. The University had strong outcomes in this area, with graduates achieving employment rates and salary levels above both state and national averages, and securing positions with globally recognised brands.
BONARD Education:
Worked with the institution to showcase employment rates, salary outcomes, and global brand placements.
Gathered agent feedback to better align messaging with what students care about.
Tailored communication by programme and nationality to sharpen relevance.
Result: Within one international student recruitment cycle, inquiries rose 25% and applications increased by 18%.
Optimise for mobile – fast, responsive, and intuitive
With over 60% of prospective students accessing university content via mobile, a poor mobile experience is a deal-breaker.
Tips for success:
>Ensure your website and application portals load in under 3 seconds
>Use mobile-friendly forms with dropdowns, checkboxes, and autofill options
>Communicate via WhatsApp and local communication platforms (e.g. WeChat) where appropriate (e.g. deadline reminders, event updates), especially for younger audiences
Bonus: Google uses mobile-first indexing, so improving your mobile experience also improves your search rankings.
Slow, unresponsive, or non-mobile-friendly recruitment pages? Fix them – your prospective students won’t wait. A mobile-centric strategy ensures you’re not inadvertently turning away the majority of your audience at the very first click.
Engage students on social media platforms
Gen Z and Gen Alpha students spend a significant portion of their day on platforms like TikTok, Instagram, YouTube, and Snapchat (Gen Z about 4 hours, while Gen Alpha more than 7 hours).
Institutions that reach them with engaging and authentic content on these platforms gain a clear strategic advantage.
What works well:
>Share short-form videos showing student life, academic highlights, or a ‘day in the life’
>Run interactive Q&As via Instagram Live or TikTok
>Let student ambassadors take over your account to show genuine campus experiences
>Encourage UGC (user-generated content) by inviting students to tag your institution in posts
Also, optimising your social profiles (using keywords in your bio, linking to your admissions page) can indirectly help your search visibility. In 2025, an omnichannel approach – blending social media, search engine presence, email, and even print – is best for meeting students wherever they are in their journey.
Use video to tell your story
Video content continues to dominate online engagement, and international student recruitment is no exception, especially among students in LATAM or Asia. Whether on TikTok, YouTube, or your website, video is one of the most effective ways to showcase your institution’s atmosphere, values, and student success stories.
How to incorporate video:
>Create short clips of student testimonials, dorm tours, or interviews with academics
>Run live virtual open days or campus Q&As and repurpose the content across platforms
>Use vertical video formats (Reels, Stories, Shorts) to match the way students naturally engage with content
Best practice:
Keep it short (under 2 minutes), include subtitles, and always finish with a strong call-to-action (e.g. “Book your virtual tour now”).
Use SEO and content strategy
You can’t recruit international students if they can’t find you. That’s why search engine optimisation (SEO) and content are essential to ensuring international students discover and engage with your institution.
Ways to boost visibility:
>Publish regular blog content that answers key questions international students are searching for (e.g. after graduation employment prospects, campus life, scholarship options)
>Optimise course pages with clear CTAs, keyword-rich descriptions, and testimonials
>Update old content regularly and include long-tail keywords specific to your institution and programmes
Tip:
Long-tail keywords (e.g. “study data science in Ireland with scholarship”) attract more targeted, higher-converting traffic than broad terms like “top universities”.
Content students care about:
>Accommodation
>International student stories
>Application tips and peer Q&A
CONVERT CAPTURED STUDENTS
Automate and streamline lead nurturing
With hundreds (or thousands) of prospective international students engaging with your institution, automation is critical for maintaining personalised communication at scale.
What to automate:
>Behaviour-based email drip campaigns (downloads, webinar attendance, etc.)
>Lead scoring to prioritise follow-ups
>Reminders for unfinished applications or missing documents
Why it works:
Automation ensures no prospect is left behind, freeing up your admissions team to focus on meaningful conversations and conversions.
In short, harnessing CRM and automation allows you to nurture relationships at scale without sacrificing personalisation. It’s about working smarter: let technology handle the heavy lifting of organising data and sending routine follow-ups, so your human team can focus on high-quality, individualised interactions (like calling a top prospect or having meaningful conversations during visits). In a competitive recruitment landscape, those who leverage data and CRM tools will have a clear edge in converting enquiries into enrolled students.
Simplify applications to boost student recruitment conversions
After all your marketing effort, don’t lose students to a poor application experience. A complicated, confusing form is one of the top reasons students abandon their application.
What to improve:
>Allow students to save progress and return later
>Minimise non-essential fields
>Offer live support or chatbots for common queries
Pro tip:
Send automated nudges to students with incomplete applications – often, a simple reminder is all it takes to get them over the line.
Ensure your admissions process reflects the same ease, transparency, and responsiveness that students now expect from every digital experience.
The easier the process, the more students will engage. Simplifying steps also leads to significantly higher completion rates. That’s why features like saving progress, autofill, and clear guidance can materially improve how many of those who start an application actually finish it and enrol.
Finally, remember to tie this into earlier strategies: a simplified application is even more potent when combined with personalisation and follow-ups. For instance, if your CRM flags that a high-priority applicant hasn’t submitted their form yet, an admissions counsellor or ambassador could personally reach out to offer assistance. Often, that personal touch plus an easy application can tip a wavering student into completing the process.
In summary, you’ve invested so much in attracting students – don’t lose them at the finish line with an outdated application. Make applying as convenient as possible. A smooth path to enrolment not only improves your conversion rates but leaves students with a positive first impression of your institution’s efficiency and student-centric approach, setting the tone for their experience to come.
Free guide to download
Boost your international student enrollment with a step-by-step guide trusted by educational institutions worldwide
Access the International Student Recruitment Strategy Guide - a step-by-step framework providing insights into the strategic process we follow to optimise international student recruitment for our partners
“NEAS Australia utilised this process to develop our three-year strategy for 2023–2026. I have also worked closely with BONARD to develop qualitative and quantitative analysis of activities of QALEN – the Quality Assurance Language in Education Network – helping this consortium to collect data on its member activities to inform discussion at our annual symposia. I highly recommend engagement with BONARD as a survey or data collection partner.”
Patrick Pheasant
Chief Executive Officer
NEAS
“We had incredible increase in the target markets in terms of interest, in terms of inquiries that came in through our various channels. It was really very personalized for our specific needs.”
Joel Weaver
Study Hawaii
“We have engaged BONARD’s expertise in mainland China to help with agent engagement, social media development, and social media campaigns. Each time we’ve worked with BONARD, their staff provided excellent industry intelligence, professional support, and creative problem-solving.”
Ramona Hamilton Cook
Senior Marketing Manager
Richmond School District
“BONARD has arranged our recent China exploration trip to network with prospective agents and institution partners in Tier 2 cities. The BONARD staff were very professional and helpful when making initial connections and provided ground support during travel. They have great market intelligence of the Chinese market, which helped us to enter the market in a very cost-effective way.”
Saurabh Vashisht
International Recruitment Officer
Medicine Hat College
In 2026, international student recruitment will no longer be about flashy brochures or one-size-fits-all marketing.
With digitally native Gen Z and Gen Alpha students at the forefront, institutions must adopt smarter, more personalised, and mobile-first strategies to remain competitive.
If your approach to recruiting students fails to meet their expectations – convenience, authenticity, relevance – you risk losing them to more agile institutions.
Here are the top 10 strategies that will shape international student recruitment in 2026 and beyond.
If you’re short on time
Here’s a quick overview of the 10 strategies to help you stay competitive in 2026 international student recruitment:
Use data to identify top source markets and adjust strategies fast.
Partner strategically with agents, schools, and organisations for reach.
Activate student ambassadors to drive authentic peer influence.
Personalise communications at every step of the recruitment funnel.
Optimise your mobile presence for a fast, intuitive user experience.
Engage on social platforms with short-form, student-led content.
Incorporate video to build a connection and showcase your campus.
Implement SEO and content strategy to increase discoverability.
Automate lead nurturing to maintain a personalised scale.
Simplify the application process to reduce friction and boost conversions.
Use this list as a checklist – or scroll down for practical examples, tactics, and tools to apply each strategy effectively.
Gen Alpha is already shaping the future
AI-native, multi-platform, peer-powered, and always-on, Gen Alpha has different information habits than Gen Z:
>Uses tools like ChatGPT for decision-making
>Spends 7+ hours/day across multiple screens
>Makes decisions based on peer validation, not authority
>Lives in real-time engagement loops-fast, reactive, and omni-channel
They rely less on search and more on AI curation, peer influence, and real-time digital experiences.
Universities need to prepare for attention-fragmented, data-sceptical digital natives who crave relevance and authenticity.
FIND WHERE YOUR POTENTIAL INTERNATIONAL STUDENTS ARE
1. Let data drive your student recruitment strategy
Effective international student recruitment is driven by evidence, not assumptions and thoughts. Institutions that leverage data from web engagement, student visa trends, and enrolment analytics can allocate resources more strategically and respond faster to change.
Use data to:
>Identify top-performing source markets and recruitment channels
>Track what content converts students into applicants
>Monitor external trends to adjust your student recruitment strategy accordingly
Knowledge is power in international student recruitment. Using internal and external data reduces wasted effort, sharpens targeting, and positions your institution to stay ahead of trends, not chase them.
Example
Our client, U.S. university, faced a challenge with 80% of its international student portfolio concentrated in a single source market, India. While this market consistently delivered high student volumes, the overreliance limited diversification and created long-term risk.
To address this, we advised the University to:
Maintain stable recruitment from India and other established markets;
Expand into emerging markets like Nepal and Bangladesh, aligning program offerings with local demand;
Restructure HR, redeploying staff to ensure broader regional coverage.
Result: Within two recruitment cycles, India’s share dropped from 80% to 60%, while enrolments from other source markets grew by 50%.
2. Build strategic partnerships for student recruitment success
You don’t need to recruit international students alone. Strong partnerships with local schools and education agents can extend your reach and build a consistent pipeline.
Key ideas:
>Establish formal agreements with high schools
>Collaborate with vetted, high-performing education agents abroad
>Collaborate with community organisations or scholarship foundations
Why this matters:
When a trusted counsellor or agent recommends your institution, it’s like gaining an on-the-ground extension of your student recruitment team – someone dedicated to promoting your offerings in a specific region. These partnerships not only open doors to new student networks but also strengthen your credibility in key target markets.
Example 1
BONARD Education helps institutions build partnerships through Trade Missions orAgent Sales Trips, as well as curated matchmaking events, FamTours, where institutions connect with vetted partners based on programme strengths, market fit, and strategic goals.
BONARD Education supported EduNova’s 2019 Agents’ Familiarisation Tour through the identification, pre-selection, and direct recruitment of 12 top-quality agents from Brazil, Colombia, Turkey, Ukraine, and Vietnam.
The Fam Tour included a visit to 10 of EduNova’s member language schools, high schools, and universities in five different cities across Nova Scotia. Participating institutions had the opportunity to open their premises and guide agent partners through their campuses and stimulate agents’ interest in their programmes/degrees.
Example 2
The client relied on agency networks in select source markets, but many partners lacked student recruitment experience. This limited conversion.
BONARD Education:
Audited agency performance to identify gaps and strengths.
Designed a new partnership framework with revised commissions, support structures, and engagement strategies.
Recommended new partners using BONARD’s proprietary vetting criteria and facilitated meetings.
Result: A 30% conversion rate from partner introductions and increased enrolments in Year 2.
3. Use student ambassadors to support peer-driven recruitment
Peer influence is powerful in international student recruitment. Especially for Gen Alpha, which makes decisions based on peer validation, not authority.
Prospective students trust the experiences of people like existing students or alumni, making student ambassadors a high-impact part of your student recruitment strategy.
Ways to activate ambassadors:
>Encourage current international students to participate in social media takeovers, blog writing, or virtual events
>Enable direct one-to-one chats between prospects and ambassadors via email or platforms like Unibuddy
>Feature authentic stories in your marketing – focus on the diversity of experience and background
Why it helps: Student voices offer authenticity that institutional messaging often lacks. They build connection, credibility, and community.
Authentic student voices bring your institution to life. Ambassadors help prospects imagine themselves in your community, bridging the emotional gap between interest and application.
ENGAGE CAPTURED STUDENTS
4. Personalise every step of the student recruitment journey
Today’s students expect marketing that reflects their individual interests, aspirations, and background. Generic emails and static brochures are no longer effective.
Actionable ideas:
>Use segmented email campaigns tailored to programme interest, location, or stage in the funnel
>Create dynamic landing pages that reflect user preferences (e.g. a business applicant sees employability outcomes and internship info)
>Use follow-up workflows that respond to student actions, such as sending funding information after a scholarship page is viewed
Why it works:
Personalisation builds engagement and trust. Prospective international students are more likely to engage with content that speaks directly to their aspirations. It also boosts conversion – in the business world, 84% of consumers say they trust peer-like personalised recommendations over generic ads, and the same principle applies to students choosing a school. In short, treating prospects as unique individuals can dramatically improve response rates and ultimately enrolments.
Example
Many universities face challenges in identifying the unique selling points that truly resonate with prospective international students. For this client, employability emerged as the key driver in student decision-making. The University had strong outcomes in this area, with graduates achieving employment rates and salary levels above both state and national averages, and securing positions with globally recognised brands.
BONARD Education:
Worked with the institution to showcase employment rates, salary outcomes, and global brand placements.
Gathered agent feedback to better align messaging with what students care about.
Tailored communication by programme and nationality to sharpen relevance.
Result: Within one international student recruitment cycle, inquiries rose 25% and applications increased by 18%.
5. Optimise for mobile – fast, responsive, and intuitive
With over 60% of prospective students accessing university content via mobile, a poor mobile experience is a deal-breaker.
Tips for success:
>Ensure your website and application portals load in under 3 seconds
>Use mobile-friendly forms with dropdowns, checkboxes, and autofill options
>Communicate via WhatsApp and local communication platforms (e.g. WeChat) where appropriate (e.g. deadline reminders, event updates), especially for younger audiences
Bonus: Google uses mobile-first indexing, so improving your mobile experience also improves your search rankings.
Slow, unresponsive, or non-mobile-friendly recruitment pages? Fix them – your prospective students won’t wait. A mobile-centric strategy ensures you’re not inadvertently turning away the majority of your audience at the very first click.
6. Engage students on social media platforms
Gen Z and Gen Alpha students spend a significant portion of their day on platforms like TikTok, Instagram, YouTube, and Snapchat (Gen Z about 4 hours, while Gen Alpha more than 7 hours).
Institutions that reach them with engaging and authentic content on these platforms gain a clear strategic advantage.
What works well:
>Share short-form videos showing student life, academic highlights, or a ‘day in the life’
>Run interactive Q&As via Instagram Live or TikTok
>Let student ambassadors take over your account to show genuine campus experiences
>Encourage UGC (user-generated content) by inviting students to tag your institution in posts
Also, optimising your social profiles (using keywords in your bio, linking to your admissions page) can indirectly help your search visibility. In 2025, an omnichannel approach – blending social media, search engine presence, email, and even print – is best for meeting students wherever they are in their journey.
7. Use video to tell your story
Video content continues to dominate online engagement, and international student recruitment is no exception, especially among students in LATAM or Asia. Whether on TikTok, YouTube, or your website, video is one of the most effective ways to showcase your institution’s atmosphere, values, and student success stories.
How to incorporate video:
>Create short clips of student testimonials, dorm tours, or interviews with academics
>Run live virtual open days or campus Q&As and repurpose the content across platforms
>Use vertical video formats (Reels, Stories, Shorts) to match the way students naturally engage with content
Best practice:
Keep it short (under 2 minutes), include subtitles, and always finish with a strong call-to-action (e.g. “Book your virtual tour now”).
8. Use SEO and content strategy
You can’t recruit international students if they can’t find you. That’s why search engine optimisation (SEO) and content are essential to ensuring international students discover and engage with your institution.
Ways to boost visibility:
>Publish regular blog content that answers key questions international students are searching for (e.g. after graduation employment prospects, campus life, scholarship options)
>Optimise course pages with clear CTAs, keyword-rich descriptions, and testimonials
>Update old content regularly and include long-tail keywords specific to your institution and programmes
Tip:
Long-tail keywords (e.g. “study data science in Ireland with scholarship”) attract more targeted, higher-converting traffic than broad terms like “top universities”.
Content students care about:
>Accommodation
>International student stories
>Application tips and peer Q&A
CONVERT CAPTURED STUDENTS
9. Automate and streamline lead nurturing
With hundreds (or thousands) of prospective international students engaging with your institution, automation is critical for maintaining personalised communication at scale.
What to automate:
>Behaviour-based email drip campaigns (downloads, webinar attendance, etc.)
>Lead scoring to prioritise follow-ups
>Reminders for unfinished applications or missing documents
Why it works:
Automation ensures no prospect is left behind, freeing up your admissions team to focus on meaningful conversations and conversions.
In short, harnessing CRM and automation allows you to nurture relationships at scale without sacrificing personalisation. It’s about working smarter: let technology handle the heavy lifting of organising data and sending routine follow-ups, so your human team can focus on high-quality, individualised interactions (like calling a top prospect or having meaningful conversations during visits). In a competitive recruitment landscape, those who leverage data and CRM tools will have a clear edge in converting enquiries into enrolled students.
10. Simplify applications to boost student recruitment conversions
After all your marketing effort, don’t lose students to a poor application experience. A complicated, confusing form is one of the top reasons students abandon their application.
What to improve:
>Allow students to save progress and return later
>Minimise non-essential fields
>Offer live support or chatbots for common queries
Pro tip:
Send automated nudges to students with incomplete applications – often, a simple reminder is all it takes to get them over the line.
Ensure your admissions process reflects the same ease, transparency, and responsiveness that students now expect from every digital experience.
The easier the process, the more students will engage. Simplifying steps also leads to significantly higher completion rates. That’s why features like saving progress, autofill, and clear guidance can materially improve how many of those who start an application actually finish it and enrol.
Finally, remember to tie this into earlier strategies: a simplified application is even more potent when combined with personalisation and follow-ups. For instance, if your CRM flags that a high-priority applicant hasn’t submitted their form yet, an admissions counsellor or ambassador could personally reach out to offer assistance. Often, that personal touch plus an easy application can tip a wavering student into completing the process.
In summary, you’ve invested so much in attracting students – don’t lose them at the finish line with an outdated application. Make applying as convenient as possible. A smooth path to enrolment not only improves your conversion rates but leaves students with a positive first impression of your institution’s efficiency and student-centric approach, setting the tone for their experience to come.
Free guide to download
Boost your international student enrollment with a step-by-step guide trusted by educational institutions worldwide
Access the International Student Recruitment Strategy Guide - a step-by-step framework providing insights into the strategic process we follow to optimise international student recruitment for our partners
“NEAS Australia utilised this process to develop our three-year strategy for 2023–2026. I have also worked closely with BONARD to develop qualitative and quantitative analysis of activities of QALEN – the Quality Assurance Language in Education Network – helping this consortium to collect data on its member activities to inform discussion at our annual symposia. I highly recommend engagement with BONARD as a survey or data collection partner.”
Patrick Pheasant
Chief Executive Officer
NEAS
“We had incredible increase in the target markets in terms of interest, in terms of inquiries that came in through our various channels. It was really very personalized for our specific needs.”
Joel Weaver
Study Hawaii
“We have engaged BONARD’s expertise in mainland China to help with agent engagement, social media development, and social media campaigns. Each time we’ve worked with BONARD, their staff provided excellent industry intelligence, professional support, and creative problem-solving.”
Ramona Hamilton Cook
Senior Marketing Manager
Richmond School District
“BONARD has arranged our recent China exploration trip to network with prospective agents and institution partners in Tier 2 cities. The BONARD staff were very professional and helpful when making initial connections and provided ground support during travel. They have great market intelligence of the Chinese market, which helped us to enter the market in a very cost-effective way.”
Saurabh Vashisht
International Recruitment Officer
Medicine Hat College
CONTACT FORM
Ready to optimise your student recruitment strategy?
Let’s discuss how BONARD can help you achieve your goals
With 15+ years of expertise in international education, we help institutions attract, engage, and retain international students. From identifying high-potential source markets and competitors to designing tailored action plans spanning 3 to 10 years, we ensure that institutions build full and diverse student pipelines.